online marketing

SEO & Online Marketing

First Step

Unique SEO Strategy

The first part of the our SEO process is understanding your goals. We can then provide a free SEO review and make a detailed plan on how to deliver the results. The common goal for all clients is to achieve ranking on page 1 of Google which in turn will result in increased levels of sales and leads.

Second Step

On-page Optimisation

An integral part of any SEO plan is to carry out effective on-site and off-site SEO. We will optimise everything within our direct control on your web site whilst improving your backlink profile. There are many advanced SEO techniques that we carry out to improve the speed and efficiency of your web site to ensure it is optimised such that it will rank well.

Third Step

Off-page Optimisation

Achieving a successful online marketing strategy depends on many factors. We’ll take the time to understand your business and suggest which strategy is right for you.

Final Step

Reporting & Analysis

Website analytic tools such as Google Analytics can provide useful data regarding the visitors to your website.

What benefits you will get

The are a number of benefits to online marketing strategies such as SEO (Search Engine Optimisation). By ensuring your website is found in Google Search Engine Results Page (SERP) and through other search engines.

Finding new relevant clients

Search engines like Google, Bing and Yahoo have become the fastest way to find a particular service or product. By ranking in these search engines for specific terms you can increase the odds of your potential customers locating your website and engaging with your company.

Builds trust & credibility

The eventual goal is that, when clients search for relevant keywords and services. They should find your business in the top of the SERP (search engine results page). This then gives a good impression that you are the market leaders within your industry.

A refined marketing tool

Unlike many forms of marketing (both offline and online), every element of your SEO can be measured, reviewed and adapted. By doing this continuously, you can observe certain trends and refine this to maximise visibility.

Get back what you put in

SEO is one of the most affordable tools for online marketing and yields consistent and effective results. It is cost-effective because it is customisable to your business needs and budget. The aggressiveness of a campaign has a major bearing on the speed of your results.

Keep up with competition

Your competitors are already doing it! So you need to either compete to beat them or sit back and hope those potential clients find you further down the search engine results page. Simply ignoring SEO is no longer an option.

Natural growth

It is a fact that organic search results are 8 times more likely to be clicked on over paid search results. Naturally ranking high in the organic results are typically the more respected resource and your listings will no disappear after the budget is exhausted. SEO is the most affordable.